Le laboratoire de recherche IDEES Le Havre à l’Université Le Havre Normandie en France et l’Ecole de Communication à l’Université Catholique de l’Indonésie Atma-Jaya à Jakarta organisent un 3ème webinaire dans la série Road to the International Conference on Corporate and Marketing Communication (ICCOMAC).
Dans ce webinaire, intitulé Advantages and Challenges of Artificial Intelligence in Communicating Public Campaigns et diffusé du Havre (09h-12h, heure de Paris), interviendront :
– Béatrice Galinon-Mélénec (Professeur émérite en sciences de l’information et de la communication à l’Université Le Havre Normandie) sur « Le paradigme anthropo-sémiotique de l’Homme-trace au service de l’éthique. Application au système numérique de santé » et ;
– Lukas (Professeur agrégé à la Faculté d’ingénierie à Atma Jaya).
* Quelques références sur le paradigme “Homme-Trace” proposé par Béatrice Galinon-Mélénec, fondatrice du e. laboratory on Human Trace Complex System Digital Campus UNESCO et fondatrice et rédacteur en chef du Carnet de recherches ICHNOS ANTHROPOS ; et des travaux de l’Ecole Française sur la Trace :
I am Hadi Saba Ayon, PhD. in Information and Communication Sciences at the research laboratory UMR 6266 CNRS IDEES Le Havre and I will moderate the debate in this webconference with my colleague Dr. Nia Sarinastiti from the School of Communication in Atma Jaya.
Why do we talk about digital law and public communication today? The Covid-19 pandemic, which has accelerated digital transformation in almost all areas of life, shows us every day the fragility of the digital ecosystem in which we live.
Governments, organizations and individuals find themselves at the mercy of the digital giants that dominate and control multiple digital services: coding, software development, access provision, data hosting, processing, and more.
These companies, whether American (GAFAM) [Google, Amazon, Facebook, Apple et Microsoft] ou chinoises (BATX) [Baidu, Alibaba, Tencent et Xiaomi], monopolize a large part of the functions that we, digital users, need to inhabit and live in digital, described by Milad Doueihi (2011), historian of religions, philosopher and holder of the Humanum Chair, which is dedicated to digital humanism, at University of Paris Sorbonne (Paris-IV), as “virtual urbanism”, marked by hybridization, and characterized by increase and immersion.
Personalized information, which hides or on which a recommendation economy is based, is mediated by search engines, emails, communication services, social networks, shopping applications, health platforms, trade services, etc. The vast majority of its services are within the reach of digital giants.
And with digital traceability, a surveillance system is developing, threatens and harms privacy and questions the rights of individuals, organizations and even governments. In addition, it endangers our “digital life” and questions our “living together” in the information society.
Marcello Vitali-Rosati of the University of Montreal recalls that the influence of GAFAM does not depend “on digital” (as a cultural phenomenon), but on certain specific uses: those of proprietary software and hardware. He writes in his text “Being free in the digital age” (2019):
“Concretely, the scourge of which we are victims is represented by the fact that in all areas, from private life to public life through professional activity, we are encouraged to use proprietary solutions: MacOs, iOS, Windows, Word, Adobe, Facebook, Whatsapp, Skype, Gmail, Outlook (…). Our life is influenced and structured by these tools without our being able to precisely understand the principles. The affordances of platforms push us to certain practices, notifications punctuate our rhythms of life, data and document formats structure the organization of our thinking; we don’t know what happens to our data and who can access it”.
According to him, “digital” does not exist as such, but there are many different practices, uses, tools and environments, based on particular principles, and promoting varied values and consequently, leading to diverse effects. This leads us to be critical of digital.
Digital companies want to sell their products, it is their rights. But what about the role of public and private institutions?
What regulations should be put in place to organize the digital space and preserve the rights of its inhabitants?
Can we guarantee a right to digital oblivion where the user can be assured that the data that he himself has decided to remove from his publication space is not kept by the platform and it will not be used?
Can we speak about “digital manners to live together” or a transliteracy to be developed to circumvent the conditions dictated by a small group of digital companies?
Louise Merzeau (2017) from Paris 10 University recalls that a culture is never limited to a know-how, it is rooted in memory, ethics and politics.
There are many issues that occupy an important place in everyone’s life today, especially in a pandemic period when digital technology complements the role of institutions in the economic, educational, health and other fields.
To discuss them, we are pleased to welcome Dr. Bénédicte Bévière-Boyer from the Department of Law at the University of Paris 8 Vincennes – Saint-Denis in France and Dr. Yuliana Wahyuningtyas from the Department of Law at Atma Jaya, who will debate about digital law and public communication.
Thank you all for your participation, and have a nice conference.
Road to International Conference on Corporate and Marketing Communication (ICCOMAC)
Dr. Saba Ayon:
Selamat pagi dan siang,
good morning Le Havre (France), good afternoon colleagues from Jakarta (Indonesia)
and other cities worldwide.
We are delighted to organize this webinar series and are honoured to moderate the first web conference with my esteemed colleague Dr. Nia Sarinastiti.
Before we give the floor to the speakers, allow us to express our gratitude to our French and Indonesian fellows. They invested their time and energy in this work, making it possible. We are also grateful for the efforts of Professors Eko Widodo, Dean of the Faculty of Business Administration and Communication Studies at Atma Jaya, Dr. Dorien Kartikawangi (Head of the School of communication at Atma Jaya), Dr. Nia Sarinastiti, Dr. Rosidiana Sijabat (Associate Dean at Faculty of Business Administration and Communication Studies at Atma Jaya). Last but not least, we extend our thanks to my estimated friend Professor and doctor Joël Colloc (Professor in Computer Sciences in Le Havre Normandy University).
I first meet Dr. Dorien Kartikawangi at her office at the School of communication at Atma-Jaya Catholic University in Jakarta in 2016. Back in the days, we spoke of digital culture, digital trace and the works of the French School on Trace, represented in this webinar series, by Professors Colloc aforementioned, and Béatrice Galinon-Mélénec, Emeritus Professor in information and communication Sciences at Le Havre Normandy University and founder of the Laboratory on Human Trace Unitwin Complex System Digital Campus.
Back in the days, communication ethics and public health were ordinary subjects: there was no Covid-19, and we did not feel the need to brave the health domain.
In 2020 we worked with Dorien and Nia; we discussed matters related to the pandemic and how it influenced participation. We wanted to interrogate how Covid-19 disturbed our ways of living. Furthermore, at the beginning of this year, we mapped Health technology services in Indonesia and examined how they change communication and affect individual and organizational roles and interests. It was this reflection that led us to this project on digital communication and ethics in public health.
We wanted this cooperation to cover the complexity of e-health and communication. We, therefore, split the webinars into three axes:
1. The first is about Communication ethics in public health care with Joël Colloc and doctor Yunisa Astiarani, from School of Medicine and Health Sciences in Atma Jaya Catholic University of Indonesia;
2. The second – in June – about Digital law and public communication with Dr. Bénédicte Bévière-Boyer from the faculty of Law in Paris VIII University and Dr Yuliana Siswartono of the Dept of Law at Atma Jaya Catholic University of Indonesia;
3. The third will be held in September and is about the advantages and risks of artificial intelligence in the communication of public campaigns, with Professor Galinon-Mélénec (Le Havre Normandy University) and Dr. Lukas of the Dept of Engineering, Atma Jaya Catholic University of Indonesia;
We wanted this work to be international (specifically Indonesian and French) and collaborative in its organization, contribution, and participation. Hence, we will host in each webinar two keynote speakers, one from Indonesia and the other from France, to crisscross diversified contexts and approaches.
We hope this work will build a solid partnership between the two institutions, Atma Jaya and Le Havre Normandy University, in research and teaching. It is a path that we choose that cross the road of ICCOMAC, the International Conference on Corporate and Marketing Communication that will take place, in its 6th edition, in Atma Jaya in Jakarta in October of this year.
ICCOMAC is an interlock of the communication academician, professionals, and businesses, since it covers aspects of various industries. This year’s theme, we are focusing on basic communication: Managing Issues in Human Communication Today. It is broad, because things move fast, change fast, but we should remember, communication is about human.
To create interest, we are creating a series of webinar (as mentioned by Dr. Hadi) – and in this first webinar, we are glad to receive Pr. Colloc and doctor Yunisa Astiarani. Pr. Colloc research tries to conciliate using Big Data in epidemiological studies, autonomous systems and robots, and AI’s ethics to improve clinical decision in medicine while preserving the patient-caregiver relationship, privacy, and freewill choice of the patients. As to doctor Yunisa, she is assigned as the head of research methodology and evidence-based medicine module and member of the ethical committee in the faculty of medicine.
Dr. Saba Ayon:
This cooperative work is a set of elements where humans and technical and communicative factors cohabit and exchange to produce dynamics, content, knowledge, and reality.
In this webinar series, we do editorialization by producing and diffusing content in digital environments. Nevertheless, it is not just that. Editorialization, as Marcello Vitali-Rosati (2016) explains, refers to “how tools, emerging practices, and the structures determined by the tools engender a different relationship to the content itself”. Thus, we are willing to do collective forms of explaining the reality of social and cultural practices and manners that lead us to understand and organize our world.
Welcome to this event, ours, and yours, and have a great exchange.