Speech of Fabien Liénard (Dir. UMR IDEES 6266 Le Havre), 3rd webinar in the Road to ICCOMAC, Le Havre-Jakarta 2021

Le laboratoire de recherche IDEES Le Havre à l’Université Le Havre Normandie a organisé en collaboration avec l’Ecole de Communication à l’Université Catholique de l’Indonésie Atma-Jaya à Jakarta, un webinaire sur l’Intelligence artificielle et la Communication Publique, le 23 septembre 2021.

Voici l’allocution de Professeur Fabien Liénard, directeur de IDEES Le Havre – UMR 6266 CNRS dans la Web conférence.

Chers collègues, chers amis,

Je suis à la fois désolé et enchanté de participer à l’introduction de ce webinaire franco-indonésien intitulé : Advantages and Challenges of Artificial Intelligence in Communicating Public Campaigns

Désolé de ne pouvoir être parmi vous ce jour pour cet événement scientifique important pour le laboratoire, convoqué que je suis à cette heure précise à un conseil académique essentiel. Je suis d’autant plus désolé qu’il s’agit là du premier événement scientifique qu’il m’est demandé d’introduire en tant que directeur du laboratoire de recherche pluridisciplinaire IDEES Le Havre puisque j’ai pris mes fonctions le 1er septembre de cette année. IDEES est une Unité Mixte de Recherche (UMR) labellisée CNRS et présente dans les trois grandes universités normandes : l’Université de Rouen, de Caen et du Havre donc. L’équipe du Havre est pluridisciplinaire c’est-à-dire que si Rouen et Caen regroupent essentiellement des enseignants-chercheurs en Géographie, Le Havre regroupe pour sa part des géographes mais aussi des chercheurs en Sociologie, en Histoire, en Sciences de l’Information et de la Communication et même en Informatique et en Économie.

Hadi Saba Ayon connait bien ce laboratoire dont il a été un membre actif durant son travail de doctorat. S’il est aujourd’hui membre associé, il reste particulièrement actif et cela m’enchante littéralement aujourd’hui de pouvoir le remercier publiquement pour son travail et son investissement. Je souhaite ainsi le remercier au nom d’IDEES Le Havre pour son dynamisme et la volonté qui l’anime de tisser des collaborations. Je veux le remercier parce qu’il est à l’initiative de ce nouveau webinaire et de cette collaboration, pour le moment à distance, avec nos collègues indonésiens de l’école de Communication de l’Université Catholique de l’Indonésie à Jakarta – Atma Jaya. Et je veux remercier ici plusieurs d’entre vous :

  • Agustinus Prasetyantoko, Recteur de l’Université Catholique Atma Jaya
  • Eko Widodo, Doyen de la Faculté de Business Administration and Communication Studies
  • Dorien Kartikawangi, Cheffe de l’École de Communication
  • Nia Sarinastiti, enseignante-chercheuse à l’École de Communication

Merci à vous pour votre engagement dans cette collaboration scientifique et encore merci et bravo à Hadi !

Car Hadi Saba Ayon est l’un des membres de cette petite équipe havraise des chercheurs en Sciences de l’Information et de la Communication qui travaille depuis des années sur la Trace numérique, appréhendée à partir du paradigme de « l’Homme-trace » développé par Béatrice Galinon-Mélénec. Avant de laisser Béatrice elle-même évoquer ce paradigme et d’aborder la question de la trace numérique, précisons que la thématique a fait l’objet de nombreux colloques internationaux, de journées d’études sous l’impulsion de Habi Sabayon mais aussi de nombreux ouvrages scientifiques et de plusieurs numéros de revues sous la direction de plusieurs membres de l’équipe des Sciences de l’Information et de la communication. On peut citer parmi eux les ouvrages dirigés par Béatrice Galinon-Mélénec aux éditions du CNRS sur la trace numérique ou la toute récente collection dirigée par Sami Zlitni et moi-même aux Presses Universitaires de Rouen-Le Havre, collection intitulée Trace et communication numériques. Vous l’aurez compris, définitivement cette thématique de la communication numérique, au cœur de tous ces travaux et de ce webinaire structure, l’un des axes de l’UMR où le dialogue transdisciplinaire est constant.

Je vous souhaite donc de beaux dialogues, des échanges fructueux et j’espère que mes obligations universitaires me permettront de venir vous rejoindre au cours de la journée.

Webinaire 3 : Avantages et défis de l’intelligence artificielle dans la communication des campagnes publiques, Jakarta – Le Havre, 23 septembre 2021

Le laboratoire de recherche IDEES Le Havre à l’Université Le Havre Normandie en France et l’Ecole de Communication à l’Université Catholique de l’Indonésie Atma-Jaya à Jakarta organisent un 3ème webinaire dans la série Road to the International Conference on Corporate and Marketing Communication (ICCOMAC).

Dans ce webinaire, intitulé Advantages and Challenges of Artificial Intelligence in Communicating Public Campaigns et diffusé du Havre (09h-12h, heure de Paris), interviendront :

Béatrice Galinon-Mélénec (Professeur émérite en sciences de l’information et de la communication à l’Université Le Havre Normandie) sur « Le paradigme anthropo-sémiotique de l’Homme-trace au service de l’éthique. Application au système numérique de santé » et ;

Lukas (Professeur agrégé à la Faculté d’ingénierie à Atma Jaya).

https://umr-idees.fr/2021/09/02/avantages-et-defis-de-lintelligence-artificielle-dans-la-communication-des-campagnes-publiques-advantages-and-challenges-of-artificial-intelligence-in-communicating-public-campaigns-3eme-webinaire/

Termes de référence : https://www.atmajaya.ac.id/web/KontenFakultas.aspx?gid=berita-fakultas&ou=fiabikom&cid=ICCOMAC-3

* Quelques références sur le paradigme “Homme-Trace” proposé par Béatrice Galinon-Mélénec, fondatrice du e. laboratory on Human Trace Complex System Digital Campus UNESCO et fondatrice et rédacteur en chef du Carnet de recherches ICHNOS ANTHROPOS ; et des travaux de l’Ecole Française sur la Trace :

Introduction to the online short course Disability: Communication and Social participation, in Universitas Katolik Indonesia Atma-Jaya

This short online course entitled "Disability: Communication and Social participation" is delivered by Dr. Hadi Saba Ayon, at the School of Communication at Catholic University of Indonesia Atma Jaya in Jakarta. It is divided into 3 sessions/2 hours; on 22, 27, 29 of July of 2021, 15:00 - 17:00 Jakarta Time.

Good afternoon fellows and participants, and welcome to my second course on disability. I am very glad to see you in my virtual class to discuss and exchange our experiences.

Today we talk about disability and its information and communication questions: How can we understand disability situation using information and communication theories? How to deal with it in the Covid-19 pandemic context? How to define social participation for disabled people in a networked era?

In this course, we conceive disability as a variation of human development (Fougeyrollas et al., 1998, 2010, 2018); in another words, it is a difference in the level of achievement of life habits or the exercise of human rights. We approach it from a communication angle, that of constructivism, to understand the individual-environment relationship; and that of symbolic interactionism, to apprehend the individual-society relationship analyzing the social interaction and defining its context.

We talk about disability as a situation of dysfunction in the communication, defined by Gregory Bateson and Jurgen Ruesch (1951) as processes by which subjects influence each other. We approach digital culture and changes that it brought and that affect our whole society and our way of thinking and acting.

We talk about disability in exceptional times: Covid-19 pandemic. It drives us to question policies and forms of interaction concerning disabled people.

Our human society was seduced by the promises of technology of a better future, and we were taken aback by the digital. Historian Milad Doueihi described this fascination as “a new civilizing process”, borrowing the term from the German sociologist Norbert Elias. The latter defined “Civilizing Process” as a correspondence between the historical process of seizing power by a centralized state on the one hand, and the self-control exercised by individuals over their spontaneous violence, their instincts and their affects- on the other.

Has SARS- CoV-2 triggered a process of “uncivilization”? Do the thousands of deaths around the world; the hundreds of testimonies of families and organizations on abandoned disabled and vulnerable loved ones and the heartbreaking stories of triage of patients recreate a “humiliation processes” (Smith, 2001) against the most vulnerable, in particular those with disabilities?

Overwhelmed by their physical or functional differences throughout their life, disabled persons find themselves in the digital environment, in times of a pandemic, on equal terms with Internet users. The body is at the heart of social interaction: we live, and we build ourselves through our body. However, at present, this social (physical) interaction – is severely limited – because of Covid-19. Bodies become suspicious in public and even private spaces. They are inspected, evaluated, often sidelined, abandoned, sometimes even ousted. Sars-Cov-2, like AIDS, disrupts the relationship with others, dims the practices that build trust, and reinforces the constraints towards the contaminating agent.

The body of the disabled person, already a source of social stigma, suddenly becomes equal to other bodies. What matters (alarms) is the presence of another, at a distance far enough to be perceived as reassuring (less than 1 meter). Thus, all bodies become equal in their vulnerability to fear, sickness, and death.

During the current crisis, the digital is providing our community with leeway, thus enabling us to function. Whether it is to inform, communicate, telecommute, study, shop, or manage administrative work: more than ever, the digital proves to be an environment for social processes.

In the era where digital technology affects personal and environmental factors and everyone’s life habits, can we think the full social participation of disabled people in relation to the access? To the usage? What can we do with and in digital so that our presence is not limited to one or more identities exploited by trackers (governments, companies, individuals, and others)?

The Convention on the Rights of Persons with Disabilities (UN, 2006) recognizes:

“The importance of accessibility to the physical, social, economic and cultural environment, to health and education and to information and communication, in enabling persons with disabilities to fully enjoy all human rights and fundamental freedoms”.

The access is therefore an essential condition for the exercise of human rights.

We are facing a socio-technical ecosystem where the user is the center and the brain. It is therefore essential, for the disabled person as well as for any other person, to create methods and find ways to develop social links, self-esteem, control of one’s life and time, quality of life, and to build online communities. How to think digital traces in an approach that no longer refers to an identity but to an ability to manage communication?

How to operate actively in the knowledge society? How to bring out a new “living together”?

Despite the progress made in recent years, people with disabilities still face obstacles in accessing healthcare, education, employment, recreational activities or participation in political life, and also present a risk of increased poverty and social exclusion.

The World Health Organization (WHO) published last year a guidance on basic protection measures for disabled people during the COVID-19 outbreak. It calls for actions needed to be taken to ensure that people with disability can always access the health-care services, water and sanitation services and public health information they require.

It includes considerations for actors: to reduce the potential exposure to Covid-19; to put a plan in place to ensure continuation of the care and support the person needs; to prepare household for the instance the person should contract Covid-19; and to ensure that all members of the household and caregivers enact the basic protection measures.

The WHO calls also governments for actions, to ensure public health information and communication is accessible; to undertake targeted measures for people with disability and their support networks; to undertake targeted measures for disability service providers in the community; to increase attention given to this population living in potentially high-risk settings of developing the disease; and to ensure that emergency measures include the needs of disabled persons.

It urges to ensure that Covid-19 health care is Accessible, Affordable and Inclusive; to deliver telehealth ; to develop and implement service continuity plans; to communicate frequently with disabled people and their support networks; to reduce potential exposure to Covid-19 during provision of disability services in the community; and to provide sufficient support for disabled people who have complex needs.

And finally, it calls for actions in institutions to reduce potential exposure to Covid-19; to prepare for Covid-19 infections in institutions; to provide sufficient support for residents with disability and to guarantee the rights for residents during the Covid-19 outbreak.

On the side of civil society, organizations defending the rights of disabled people criticized governments for not acting in favor of people with disability. For example, the League of Rights and Freedoms in Quebec in Canada, underlines in a text entitled “Defend the right to participation, crisis or not” published in a special issue of its review “Rights and Handicap” (2021), that the crisis produced by the Covid -19 was marked by a deficit of democratic mechanisms for participation and consultation of the population (in Quebec). She recalled the importance of citizen participation – especially during a pandemic – stressing the idea that action and democracy are not mutually exclusive, but complementary.

Ursula von der Leyen, President of the European Commission, called in March of this year (2021), to remove the remaining barriers for disabled people by defining flagship initiatives focused on three main themes: their rights; their independent life and autonomy and; finally, equal opportunities and non-discrimination. “We all have the right to a life without barriers. And it is our duty, as a society, to ensure the full participation of all on the basis of equality with others”, she said.

Finally, we remember that effective participation must have a significant impact on decisions, especially with regard to the most marginalized and vulnerable populations. The right to participation presupposes taking part in the public decision-making process and, consequently, having the assurance of being considered in the design, planning and implementation of policies or services that must guarantee respect for its rights.