The passing from the technical computing to the cultural uses in the digital, or the passage from “computing” to “digital” (Doueihi, 2011), rewrotes the social interaction. The latter, being a process of interpretation and definition, lost the symbolic aspect (Mead, 1934) by which people establish the meaning of actions and gestures of others, and indicate in return how they would react. We are therefore faced with a paradigm shift from the interaction to traceability in an environment where we can’t not leave traces (Merzeau, 2009).

This general lecture was held in the School of Communication in Catholic University of Indonesia – Atma Jaya in Jakarta on October 24th of 2016.

To read it: https://drive.google.com/open?id=0B0pzbHXvgDK8MDJEVFo3ZEVMb2s